About Us

Imperfection is beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely boring.

– this famous quote attributed to Marilyn Monroe embodies the owner, Elizabeth’s passion for unique handmade products.

The Lili & Co story started in 2012 in the Western Cape, South Africa, when Elizabeth tried her hand at ceramics and created a range of hand-built ceramic homeware items, complemented with some quirky and unique gift ideas to sell at gift markets. The need for a bigger workshop and storage space, developed into the first Lili & Co Décor and Lifestyle shop. Keeping with the philosophy of stocking only items that tell a story and have personal meaning, Elizabeth nurtured a group of loyal suppliers who became friends first and then business partners.

Making the big lifestyle choice of moving to New Zealand did not extinguish the desire to be creative and to bring people with creative talents together. The village of Greytown presented an opportunity to keep the Lili & Co brand alive, as well as to provide opportunities for cross-pollination between South Africa and New Zealand.

Lili & Co Home and Lifestyle store opened in November 2020. The store offers a carefully sourced range of handmade products from South Africa. This includes exquisite, printed tablecloths, table runners, cushions, placemats and cosmetic bags, beautiful hand stitched leather shoes, organic and vegan handmade soap, unique ceramics, natural bath and beauty products that are gentle on your skin, hand-cut porcelain jewelry and diffuser sticks, to name just a few. Additionally, the range of locally NZ made products are growing all the time.

If you visit Greytown, you can find us at 92 Main Street, Greytown. The one certainty is that the shop will keep on surprising you.

Product Ranges